Facebook is king. With nearly 2 billion active users, it’s extremely critical that your business has its own Facebook page. You’re missing out on a cheap, yet highly effective means of advertising to a largescale audience. You need Facebook.
Now, that we’ve gotten that out of the way, we’d like to introduce a few more social platforms to your business. As mentioned above, Facebook is the largest and most user friendly platform to use. However, we truly hope you already have one. That’s why we don’t plan on spending much more time on it. Instead, we’d like to shed some light on a few other channels that may just boost your audience and your audience’s engagement level.
Although it doesn’t have nearly 2 billion active users, this Facebook owned platform does have a total of around 700 million…which is also a lot. The beauty of this platform is its simplicity. If your company has a beautiful property, produces an aesthetically pleasing product, or has a fun and interesting work lifestyle you can generate quite an audience for yourself. It has built itself a true artistic niche in the social media realm. All your tasked to do for Instagram is to post a picture and a caption. Like we said, easy.
However, it’s not enough to post a picture of your product and expect people to lineup at your door to purchase it. You need a good eye for photography and attention to even the smallest of details. When platforms are this simple they tend to get flooded with mediocre posts. You need yours to stand out amongst the rest in order for it to help your business. That goes for the caption, too. Sometimes a clever pun or quick joke can do wonders for the post. Even if the image may not be totally satisfying, a humorous quip about the picture can gain a lot traction as well.
In recent years, Twitter has taken a back seat to Facebook and Instagram. However, when it was first created it was every bit as popular as Facebook, as it should be now. People don’t like that you’re limited to only 140 characters. We think that just forces you to be more clever, which is a good thing.
The other beauty of this social channel is that it can be anything and everything you want it to be. Facebook has become a giant advertisement. That’s all it is. Twitter can be your newspaper, your advertisement platform, or even a means of connecting with like businesses and industries around you. This is all thanks to the hashtag.
Back in our day we had the Dewey Decimal System. That was our way of turning infinite information into organized information. Now we have the hashtag. All you have to do is go to the Twitter search bar, select a topic, and put a hashtag in front of it. Presto! You have an unlimited amount of information right in front of you. This can include everything from people’s opinions on the subject to articles written about it. It’s really useful if you need help staying on top of today’s trends or even the trends within your specific field.
We’d also like to mention that it’s a great way for people within the same industry to pass along information. Twitter chats are a real thing! Again, using a specific hashtag, you and your industry friends can share an entire conversation about whatever subject you choose. There are even dedicated websites such as tweetchat or twubs to help you follow the conversation better. Sometimes the Twitter search bar can get a bit messy. This helps you clean it up even more.
Google+ is an interesting platform. It’s certainly not as effective on its own like the two mentioned above. However, the Google search engine is effective and important for your business. That’s why you need Google+.
Google Plus Pages for businesses are now managed through Google My Business, a secondary platform to Plus Pages that makes it easy for potential customers or clients to find your company. Google My Business utilizes the search engine, Google Maps, and your Google Plus Page to make your brand more visible in local search results. If you were looking for a way to make your company more discoverable, Google has handed you all the tools you need. All your business has to do is fill out the information and your SEO will improve greatly!
This network is becoming the perfect place to drive business results, raise you own brand’s awareness, promote career opportunities within your company, and inform potential customers on your products and services. Think of this platform as your company’s separate page to supplement your company’s website. It does everything you need/want it to do: Drive more web traffic to your site, provide as an outlet to promote your products, services, and content, and serve as a personal ad banner to raise general awareness about your business. Your LinkedIn page provides free marketing opportunities and enhances the credibility of your company. Rich content and compelling status updates can also establish your brand as a leader in your industry.
Tumblr is an artistic platform that borders a little bit on the weird side. It’s different from traditional blogging platforms like WordPress because it has a very strong social component, which begs the question…Can you use it for your business? The answer is yes!
Although it’s not as popular as platforms such as Facebook and Instagram, it still has 420 million users, who all happen to spend an average of 28 minutes each visit. That’s a lot. Therefore, if you want to succeed on Tumblr, you need to produce eye-grabbing content. Audiences on here are looking to get lost in a long post or critique the visuals being presented to them. It’s actually your businesses opportunity to cut loose and try something new. Explore with different forms of media such as GIFs or videos. That does NOT mean you should get carried away, however. You still need to remain on brand. Shocking your audience is a good way to kill a campaing before it even starts.
Now that we just discussed the strengths and weaknesses of each social platform your business should be using, let’s focus on the type of business you company does. For instance, if your company is strictly B to B, Tumblr and Instagram should not be relied on so heavily. You’ll want to focus more on LinkedIn, Twitter, and Facebook where there are more opportunities to connect as a company instead of just individuals.
That being said, if you’re worried about directly advertising straight to the consumer, you’ll want to utilize Tumblr and Instagram. LinkedIn and Twitter will not be as useful to you as the aforementioned social channels. This is because the audiences that flood these channels are usually just individuals. There aren’t too many businesses themselves on Instagram and Tumblr looking to connect with other businesses. All in all, these platforms let you capture your product in an artsy light and allow you to attach a narrative to it. Essentially, you can frame out the entire story you want your audience to receive when they’re deciding if they want to buy your product. It’s an incredible tool for your business to have. And all you need is an email address to use it!