Theater of the Mind
Most people turn on the radio when they’re in the car, or at the gym, or on the subway — all occasions when you have the listener actively engaged with audio. It’s the perfect opportunity to target this audience with engaging advertising that drives response. Although more and more considered an “old school” medium, the powerful reach of radio still works today.
At Inertia, we know how to use radio to its fullest potential. It’s more than just the message here, but the nuances of soundtrack, sound effects, and voice acting. Utilizing radio effectively can produce a spot with hard hitting emotional responses that burrow into memory and trigger response.
Inertia can easily turn-key your entire radio campaign. From the messaging, creative execution, to recommendations on regions and stations that best target your audience — rest assured that you’ll hit the market with a powerful marketing effort.