How We’ll Build Your Brand.
Inertia approaches every brand building assignment with complete objectivity and a clean slate. We let your company culture, market position, product and service feature/benefits, company dynamics and personnel skill sets lay the foundation for your brand. Why? Because all of those pieces are your brand. You just not may know it yet. We help bring all of those elements together, determine common core strengths and then define your brand parameters. It is a lot of work and there are no shortcuts. If someone tells you otherwise, run don’t walk away.
Your brand consists of three major components that need to be nurtured, constantly communicated and fiercely protected.
A Consistent Message
Your brand has to speak with one consistent voice each day, every day. No exceptions!
A Consistent Look
Your brand needs to look the same and be highly recognizable and familiar 24/7.
A Consistent Direction
Your brand has staked out a unique position for your company in the marketplace. Don’t waffle.