Website Eblast and Online Contest
We used an innovative use of email marketing to drive awareness for the client and reward those who read the messaging. This is where the online contest came into play. Through use of the email, prospects were sent a story to read that had a simple question and answer. Once at the landing page for the campaign, the first three people each month to answer the question received a free iPod Shuffle.
Inertia developed a custom engine to automatically process all of the entries to the contest and sort winners and notify everyone. The campaign generated a tremendous amount of buzz for the client and greatly increased their contact list.