Lancer systems is a dynamic company that provides cutting-edge products for the Department of Defense. Lancer wanted new branding standards that reflected their innovative services to differentiate them from others in this market segment. In the creation of the new standards, we focused on the theme of non-linear design elements: lots of angles. This was reflective of the concept – it’s rarely a clean, linear path to a solution. Even in the design of this promotional folder, the right-facing pocket has an angular line to support the branding. The use of clean design and typography worked well with the angular approach and allowed for a finished product that did not seem at odds with the angular branding elements.