Identity Package

Background

Here we created a logo for a chain of several tanning and spa locations. In the negative space within the sun icon is the outline of a face relaxing while at the bottom of the icon the underline is representative of the curve of a human body.

Extra Info

This logo was created so that it could appear as a stacked or wide version. Doing so allowed the brand to adapt to a variety of situations such as stationary, promotional items, and exterior signage.

Other Brand + Identity Projects: