Identity Package

Background

Legacy is a company that provides prominent sports or entertainment figures for speaking engagements regarding medical conditions. Speakers would talk to a group about a medical condition that they themselves have, and would make the group feel that even famous athletes or celebrities have the same problems and lives that are similar to ours. The logo was intended to have a hand-drawn appearance to capture more of a caring, human feel. Using a head and a heart in the icon was to reflect the merging of intelligence and heart-felt sincerity of the speakers.

Extra Info

The logo was hand-painted by an illustrator in New Zealand. Many 3am phone calls!

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