Hatboro Dental Center is an established practice that was in need of upgrading its existing identity. Most of the business in the town of Hatboro tended to pull from the hat-oriented history of the town. A new and unique look for the business was accomplished by refusing to move in that same direction. After several options, the client had chosen a more Art Deco look. By using a custom illustration sensationalizing the tooth icon and use of vivid colors, Hatboro Dental Center built an identity that would separate them from local competition and other local businesses. This Art Deco feel was also carried through on their business cards, letterhead, and various other communications vehicles.