Girls on the Go is a non-profit organization with the mission of assisting developmentally-challenged girls with social and professional life skills. The branding consisted of a very fun persona instead of a more clinical approach used by other organizations in this category. Throughout the materials, we had illustrated women doing a variety of tasks and having fun. A bright palette of colors used sporadically within the brand became an overall theme as opposed to using the same colors and graphic again and again. The only truly consistent piece in the brand was the logo itself.