Identity Package

Background

This client presented an interesting challenge: create a series of three logos, with each being closely related to the product function and overall branding of the company. The company focused on their two flagship products: CellSearch and GeneSearch, which are two steps in the process of a genetic therapy. We started with a 3D-rendered model of a basic cell shape and then applied different treatments on the cell to describe the function of the product on the cell. CellSearch was the full cell to represent the exterior process of the cell selection, and GeneSearch was given a more “wireframe” view to represent the product inspecting the cell on a genetic level. For the main company logo, a composite of the two product logos was created to portray the overall process.

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