The theme of this brand concept is simplification. Olson’s Research’s services collect large amounts of data from market research. Therefore, simplification of this information into useable data for their clients was necessary. We created the metaphor of the “data stream”. This data flows through the icon of their logo and is transformed from various bits of information into organized pieces. In their promotional brochure, this metaphor appears throughout the piece. Combined with clean typography and use of photographs, the brochure was a huge success with the client – and their prospects.
Inertia also created the Brand Identity concept of the “data wave” used throughout Olson’s marketing materials.