In a Specialized World, Think of Us As a Giant Pool of Knowledge and Experience
In creating the agency that Inertia is today, we consciously chose not to be a specialty agency that operated in a narrow band of creativity and marketing. Why? It’s simple. We believe that all marketing knowledge cuts across every market sector and cross-pollinates to create even greater knowledge, giving birth to new and innovative strategies never considered previously. We think that is a better way to attack our clients’ market challenges and build greater success. We believe you’ll think so too when you begin working with us.
Business to Business
One business talking to another business. Does it need to be boring, lack creativity, less responsive? We emphatically think NOT. In many ways, B-to-B marketing can be just as or even more challenging to move the needle because it is less transparent with many hidden potholes to steer around than consumer marketing. Inertia benefits from having senior managers that have cut their teeth on B-to-B accounts and achieved acclaimed success for the campaigns they have created and implemented for a vast array of clients.
Business to Consumer
The big daddy of them all. Reaching and convincing consumers to buy your products or services in a hyper competitive market requires new ideas, new approaches and a new way of creative thinking. Inertia lives on the front lines of consumer marketing 24/7, and we have delivered wildly successful campaigns for our clients when others just simply didn’t deliver. That’s why clients now come to us first.
Pharmaceutical, Device and Biotech
Inertia has a wealth of experience in the healthcare arena. We create impactful marketing materials to build your brand and encourage positive responses from the professional market. Our staff has a deep knowledge of the intricate workings of pharma marketing and what’s acceptable with DDMAC’s strict oversight.
Banking and Financial
Inertia’s senior management has a long history and broad expanse of experience working with community banks, super regionals and national financial services institutions over many years. In fact, we’ve introduced the same bank several times over to its local markets after they have undergone new ownership. Inertia has literally helped launch several community banks right from the initial planning stages of operations through massive market saturation with key positioning themes and messaging. We know the banking and financial services market like few others and in a market where differentiation is almost impossible, we make it happen.