Branding: It’s More Than a Logo.
A logo is part of your brand, not the other way around. There are many aspects that make up your brand. A logo is just one of them. Essentially, your brand is a promise to your customers. It let’s them know what to expect in regards to your product or your service. It also differentiates you from your competitors.
The Choice is Yours
There are multiple paths you can take when it comes to branding, and we’ll take a walk with you down each and every one. However, it really depends on one thing: Your audience. Who are you trying to target? Do you want to go after the high profile consumer? If that’s the case you want to be a high-end business with top-notch quality. However, you can appeal to the masses and search for that audience member who values affordable goods or services. Then you’d want to come off as the low cost company that comes with high value. You can’t be both. You need to figure out which one works best for your company.
Let Us Help.
It’s difficult identifying your brand. It’s like a journey of self-discovery. However, if you can answer the following questions. We’ll be in good shape moving forward.
- What’s your company’s mission?
- Do you sell a service or a product?
- How do your customers view your company now?
- How do you want them to view your company?